Coffee on the go is a complete project that includes both the branding and the product of a travel cup. The cup has a simple design and provides a filter allowing both to enjoy a coffee or tea and filter them by exploiting instant coffee capsules designed for the “on the go” cup. The graphic tells a daily story of people traveling for work or school. The cartoon-style and colorful illustrations make everything very playful, brightening up the days of those who are always on the move. The packaging and the brand are meant to be unique and original to boost marketing campaigns about the products.